In today’s media landscape, Connected TV (CTV) is not just a branding channel—it’s becoming a powerful tool for performance marketing. While many agencies focus on reach and impressions, Lionadz takes a results-first approach, using CTV to drive real outcomes: leads, app installs, purchases, and more.
This blog explores how Lionadz transforms CTV from a branding tool into a performance engine.
CTV allows advertisers to deliver TV-quality ads with digital precision, making it ideal for:
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Reaching audiences at scale
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Targeting specific user segments
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Tracking real-time performance
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Driving measurable ROI
At Lionadz, we combine these strengths with deep campaign intelligence to run CTV ads that convert.
The Lionadz Approach to CTV Performance
1. Audience-First Strategy
We begin by understanding your ideal customer profile—whether it’s:
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A gamer who uses Android TV
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A fitness enthusiast streaming on Fire TV
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A decision-maker watching Bloomberg on Roku
We use 1st-party, 2nd-party, and 3rd-party data to build custom segments for maximum relevance.
🔧 Tools we use:
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Audience lookalike modeling
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Behavioral data from app/web usage
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Geo-targeting and time-of-day targeting
Cross-Device User Mapping
Performance marketing doesn’t stop at impressions. At Lionadz, we build multi-screen user journeys:
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User sees a CTV ad on their smart TV
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Receives a follow-up ad on mobile
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Clicks and completes an in-app action or form
We link these touchpoints through:
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IP-matching
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Device graph technology
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Advanced attribution modeling
📱📺 This ensures your CTV campaigns contribute directly to leads, installs, or conversions.
Interactive Ad Formats & Engagement
Lionadz goes beyond passive video ads. We implement:
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Shoppable CTV ads
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QR-code overlays
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Clickable companion banners
These formats encourage immediate action and deliver higher engagement.
Real-Time Reporting and KPI Tracking
Unlike traditional agencies, we don’t wait till month-end to measure performance.
📊 We provide:
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Daily campaign reports
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Cost per completed view (CPCV)
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Video completion rates
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ROAS and CPA metrics
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Heatmaps of geo engagement
With our performance dashboards, clients can monitor progress in real time and make data-driven decisions.
Real Results Delivered by Lionadz
Here are a few ways we’ve made CTV work for performance:
| Campaign Type | Goal Achieved | KPI |
|---|---|---|
| App Install Ads | 3.5x ROI through CTV-to-Mobile syncing | ₹18 CPA |
| Lead Gen Campaign | Hyperlocal targeting for insurance ads | 45% form completion |
| D2C Product Ads | Shoppable ads for fashion eCommerce | 2.7% conversion rate |
At Lionadz, we don’t just run ads—we drive outcomes. CTV, when used smartly, can do more than build awareness. It can generate real, trackable performance.
Whether you’re looking for lead generation, app installs, or eCommerce conversions, Lionadz can help you unlock the true power of CTV.
